Guangzhou- Y&R Guangzhou has been appointed Agency Of Record for Midea Purified Water Appliance Co. Ltd, a world leader in water purifying technology and products and also leading the way in the development of the water purification industry in China. Y&R won the business in a credential pitch and will provide a full service to Midea, including brand strategy, communication planning and creative. The water purification industry in China is in the early stages of development. However, water in some cities in China remains seriously polluted and therefore there is a growing demand for products and services which improve water quality and market potential is huge. So much so, that Midea has already seen an annual increase in sales of 100% between 2006 and 2010.