GUANGZHOU- Y&R Guangzhou has won the creative business for the Guangzhou Metro network, following a six month competitive pitch which included NEWSUN, GDAD, Saatchi & Saatchi and McCann Guangzhou.
Y&R Guangzhou will work with Guangzhou Metro to develop their brand and creative strategy over the next year.
The Guangzhou Metro network consists of 236km of track and experiences an average of over 4,500,000 passenger trips per day. The network is undergoing rapid development over the next five years, doubling the traffic track length from its current size to over 500km.
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