A NEW ERA – and YOU can be PART of it.

Serviceplan, the “Independent Agency of the Year 2019” (LIA), one of the leading digital agencies in China, and is looking for colleagues to support them on the way to become China’s leading independent agency!

Serviceplan (www.serviceplan.com) and Aquarius Asia (www.aquarius-asia.com) and are now supporting their multi-national clients as a strong 360 degree integrated agency for Asia Pacific with two offices in China, Shanghai and Beijing office. 

For our international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-end technical devices, we utilize the power of the integration of all communication and distribution channels, on- and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.

Serviceplan is looking for talented people to join our expanding team!

What we offer
• Serviceplan has the goal to become China’s independent agency No.1 – you can be part of it 
• We have 2 offices in China (Shanghai, Beijing) and 38 more offices in all major European cities, Russia, Middle East, India, Middle and South America 
• We are proud of our long-term relationships with some of Europe’s most trusted and recognizable brands
• The bulk of our work comes from major corporate clients, as well as luxury & fashion brands
• Our team consists of more than 100 highly skilled people from China, Germany, Hong Kong and the rest of the world.

Account Servicing Team

Account Manager 客户经理

Location: Shanghai

Key Responsibilities
•Ensure smooth implementation of all major deliverables within timeline and budget (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
确保在时间线和预算（即战略概要、功能规范、技术规范等）内顺利实施所有主要交付成果，以确保满足质量标准和客户期望
•Ensures that client issues are dealt with in an efficient manner, informing the Account Director of any problems that may arise. 
确保以有效的方式处理客户问题，将可能出现的任何问题通知客户总监
•Reports to the Account Director, providing regular input on all account activity, including status and call reports on a weekly basis.
向客户总监报告，定期提供所有客户活动的信息，包括每周的status和call reports
•Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
与项目团队密切合作，以保持对项目状态的持续了解，以确定项目内或与项目相关的潜在问题和/或机会
•Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
确保所有的过程和程序都已完成，质量标准得到满足，并且项目是有利可图的
•Aware and in pursuit of opportunities for account growth and new business, involving the Account Director
帮助客户总监了解并寻求客户增长和新业务机会
•Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations. 
在客户和团队之间提供定期的双向沟通，以提供强大的团队代表性并设定适当的客户期望。
•Prepare regular correspondence, Contact Report, Status Report and Production Estimate.
准备定期通信，联系报告，过程报告和制作评估

Requirements
•University studies in marketing / innovation / languages or related discipline
大学本科学历，营销/创新/语言或相关专业
•Good command of spoken and written Mandarin Chinese and English
良好的中英文口语和书写能力
•Strong interpersonal and communications skills
良好的人际沟通能力
•Able to handle project independently and efficiently (event planning, budgeting)
能够独立高效地处理项目（活动计划、预算）
•Strong organizational & team management skills
较强的组织和团队管理能力

Creative Team

Associate Creative Director (copy-based) 创意副总监（文案背景）

Location: Beijing

Key Responsibilities
•Conceive the development of all materials (copy) to ensure that creative concepts are strategically on target and art meets company standards of creative excellence.
构思所有材料（文案）的开发，以确保创意概念在战略上符合目标，美术符合公司的创意卓越标准
•Work closely with the art based Creative Director/Associate Creative Director, as well as the Planning team.
与美术方向的创意总监/副总监以及策略团队成员密切合作
•Lead and supervise the creative copy development for the offline and online projects for Serviceplan
领导和监督线下和线上公司项目的创意文案开展
•Take project lead and responsibility on campaign ideas and copy direction
负责项目领导和宣传活动的创意和文案指导
•Lead, nurture & supervise the copy team on the projects from inception stage, idea generation and production stages
领导、培养和监督从项目开始阶段、创意产生阶段和制作阶段的文案团队
•Assure creative projects meet briefs and/or company objectives, as well as timelines and budgets. 
确保创意项目符合brief和/或公司目标，以及时间表和预算
•Guide the client from a creative point of view.
从创造性的角度引导客户
•Maintain and enhance the quality of the overall project in terms of copy.
从文案的角度维护和提高整个项目的质量
•Inspire our content & client service to execute and defend your ideas and creativity. Constantly encourage creative, inspirational team spirit.
激发我们的内容和客户服务来执行和维护您的想法和创造力。不断鼓励创新、激励的团队精神
•Strategic planning and detail minded.
具有战略规划能力和细节思考能力

Requirements
•Degree holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
本科以上学历，市场营销、传播、广告、美术或同等学历者优先
•Outstanding Chinese copy with auto background. English copy is a plus.
优秀的汽车背景中文文案。英文文案加分
•Over 8-10 years’ experiences of working in digital and classical advertising agencies, among which minimal 6 years’ creative management experience in China
8-10年以上数字和传统广告公司工作经验，其中至少6年在中国的创意管理经验
•Excellent track record in award winning performance with famously effective works
在获奖作品方面有着卓越的成绩，并有着著名的高效作品
•Full of awesome ideas and being able to complete work independently, as well as with the team members.
想法出色，能够独立完成工作，也能与团队成员合作
•Good knowledge in literature, art and history
良好的文学、艺术和历史知识
•Understand modern and traditional culture
了解现代和传统文化
•Familiar with Mainland China, digital ecosystem and latest trends.
熟悉中国大陆、数字生态系统和最新趋势
•Excellent communications, presentation and problem solving skills. Able to present creative concepts to the team and the clients in their language
优秀的沟通、表达和解决问题的能力。能够用他们的语言向团队和客户展示创意概念
•Good command of spoken and written Mandarin Chinese and English
良好的中英文口语和书写能力
•Passionate about the creative industry and fast pace environment
热爱创意产业和快节奏环境
•Self-motivated and a good team player, good leadership skill.
自我激励，良好的团队合作精神，良好的领导能力
•Very responsible, able to manage multiple projects in tight deadlines
非常负责，能够在紧迫的期限内管理多个项目
•Able to determine and monitor project schedule in conjunction with internal departments and external parties.
能够与内部部门和外部各方共同确定和监控项目进度

Associate Creative Director (art-based) 创意副总监（美术背景）

Location: Beijing

Key Responsibilities:
•Must be a skilled art based associate create director who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
必须是一名熟练的美术方向的助理创意总监，能够在广泛的广告分类（数字、印刷、电视等）中发挥本领。
•Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
基于更好的沟通，必须能够概念化所有digital touch point的创意概念
•Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
必须能够将战略方向（如创意brief所述）转化为强大的广告传播
•Work as a team with Copy partner.
与文案伙伴一起工作
•Contribute to the new business activities of the agency.
为公司的新业务活动作出贡献
•Recommend measures to improve work process methods and quality of product.
提出改进工作流程方法和产品质量的措施
•Coordinate team and direct how final art is visually implemented. 
协调团队并指导完稿的视觉实现
•Actively participates and work together with Art Directors, Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
积极参与并与美术指导、文案、设计师合作，创造视觉解决方案，方案需包括他/她的概念/想法和他/她的团队的概念/想法。
•May include other duties as assigned. 
可能包括分配的其他职责

Requirements
•7 years plus of deep interactive development/production experience with proven expertise and a portfolio of outstanding work.
7年以上丰富的互动式开发/制作经验，拥有久经考验的专业知识和出色的工作作品
•Able to effectively articulate sound recommendations, both internally and with our clients when it comes to the digital landscape.
当涉及到数字环境时，能够有效地表达内部和与客户之间的合理建议
•Possess an understanding and appreciation for integrated marketing.
对整合营销有一定的理解和欣赏
•Ability to work under pressure and meet deadlines.
能够抗压工作并按时完成任务
•Strong presentation and negotiation skills.
较强的表达和谈判能力
•Proven track record of managing multiple Creative assignments;
管理多个创意任务的过硬经验
•A command of Typography, Color, Composition and an understanding of how they need to work together in developing on-brand, on-target solutions. 
对印刷、色彩、构图的掌握，以及对如何在品牌和目标解决方案开发中合作的理解

Senior Art Director 资深美术指导

Location: Beijing

Responsibilities
•Personally work on the graphic development of at least one product.
至少独自负责过一个产品的图形开发
•Interact with Copywriters to develop creative concepts and executions of assigned product(s).
与文案一起，针对指定产品开发创意概念与执行
•Possess solid understanding of the science and market dynamics of assigned product(s).
对指定产品的科学和市场动态有扎实的了解
•Work closely with account executives to schedule and monitor all projects. 
与AE紧密合作，安排并监督项目的进行
•Provide accurate time and cost estimates for each tactic. 
为每项策略进行时间与成本的估算
•Perform miscellaneous tasks, as directed by Creative Director.
按照创意总监的指示执行各种任务
•Advise client on all technical visual recommendations and/or issues. 
根据技术和视觉方面的推荐方案和/或问题向客户提出建议
•Help facilitate both the input and creative meetings. 
帮助input和创意会议的进行
•Assist in making presentations to client
协助向客户做陈述

Qualifications:
•Comprehensive computer photo-retouching and image development skills. 
全面的电脑照片修饰和图像开发技能
•Demonstrated complete understanding of color theory and color relationships, perspective and space relationships, page composition and grid structures.
完全理解色彩理论与色彩关系，透视和空间关系，页面组成和网格结构。
•Communicate thorough knowledge of assigned product(s). 
传达指定产品的全面知识。
•Effectively handle multiple assignments at one time.
一次有效地处理多个任务
•Manage challenging situations both internally and with the client. 
负责解决内部和客户的挑战性情况。
•Command respect of freelancers and designers and be able to effectively oversee their work.
获得Freelancers和设计师的尊重，能够有效地监督他们的工作。

Art Director 美术指导

Location: Beijing/Shanghai

Responsibilities：
•Supervises and monitors artists to ensure the quality and time lines of print layouts and online PP 
监督指导设计师，确保印刷版面和在线PP的质量和时间线
•Provides technical and creative support in generating layouts and finished ads 
为制作版面和成品广告提供技术和创意支持
•Reviews and assesses existing ads based on the principles of effective advertising suggests/implements improvements as needed; 
根据有效广告建议/实施原则对现有广告进行审查和评估并改进
•Provides training to artists on creating effective business ads: implements the principles of effective business advertising in all work generated by the artists
为设计师提供创作有效商业广告的培训：确保其广告贯彻有效商业原则
•Assists in management planning by providing reports on team member productivity, ad exceptions, deadline compliance, and hardware and software requirements
通过提供有关团队成员生产力、业务上其它要求、截止日期合规性以及硬件和软件要求的报告，协助管理规划项目
•Undertakes any special project or duty as signed by superiors 
其它上级交代的项目或职责

Requirements:
•Bachelor of Fine Arts in Design preferred
设计美术学士优先
•At least over 1 years 4A agency experience desired, with a thorough understanding of Art Direction/ Design.
至少1年以上4A机构工作经验，对美术指导/设计有深入了解
•Demonstrate conceptual and design skills.
展示概念和设计技能
•Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
有效地提出想法。能够在内部谈论你的工作。同样重要的是，倾听和理解客户反馈和内部评论反馈的能力。
•A command of Typography, Color, Composition, Hierarchy.
排版、色彩、构图方面的能力
•Create and execute ideas in an efficient, organized way.
以高效、有组织的方式提出并执行想法。

Associate Art Director 助理美术指导

Location: Shanghai

Responsibilities：
•Supervises and monitors artists to ensure the quality and time lines of print layouts and online PP 
协助监督指导设计师，确保印刷版面和在线PP的质量和时间线
•Provides technical and creative support in generating layouts and finished ads 
为制作版面和成品广告提供技术和创意支持
•Reviews and assesses existing ads based on the principles of effective advertising suggests/implements improvements as needed; 
根据有效广告建议/实施原则对现有广告进行审查和评估并改进
•Provides training to artists on creating effective business ads: implements the principles of effective business advertising in all work generated by the artists
为设计师提供创作有效商业广告的培训：确保其广告贯彻有效商业原则
•Assists in management planning by providing reports on team member productivity, ad exceptions, deadline compliance, and hardware and software requirements
通过提供有关团队成员生产力、业务上其它要求、截止日期合规性以及硬件和软件要求的报告，协助管理规划项目
•Undertakes any special project or duty as signed by superiors 
其它上级交代的项目或职责

Requirements:
•Bachelor of Fine Arts in Design preferred
设计美术学士优先
•1 years 4A agency experience desired, with a thorough understanding of Art Direction/ Design.
1年4A机构工作经验，对美术指导/设计有深入了解
•Demonstrate conceptual and design skills.
展示概念和设计技能
•Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
有效地提出想法。能够在内部谈论你的工作。同样重要的是，倾听和理解客户反馈和内部评论反馈的能力。
•A command of Typography, Color, Composition, Hierarchy.
排版、色彩、构图方面的能力
•Create and execute ideas in an efficient, organized way.
以高效、有组织的方式提出并执行想法。

Strategy Team

Strategic Planner 策略策划 

Location: Shanghai 

Key Responsibilities:
1.Handle projects independently with minimum guidance from superior. 
2.Digest client's brief, identify real issue, challenges, and the communication objective and goals.
3.Analyzing the economic, political, social and technical environment, pinpoint strength, weaknesses, forecast trends and identify opportunities.
4.Draft research proposals, conducting interviews, market research and opinion polling on consumer behavior and mindset.
5.Detect consumer insights, craft strategic concept/ideas based on Consumer Insights
6.Compile and run creative brief, brainstorm, project updates.
7.Give creative support and clarifications during the creative development. 

Requirements:
1.Proficiency in Microsoft Word, Excel, PowerPoint
2.University degree and above. 
3.Fluent Mandarin and English (Written and Spoken)
4.Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
5.Minimum 3 years working experience in marketing, communication or other strategy development related field.
6.Wide exposure and good overall understanding of marketing, branding and advertising.
7.Grasped the fundamental planning skills, i.e. competitive analysis, benchmark study, identify client's real issue and challenges) 
8.Good understanding of technology and automobile industry. 

Internship Opportunity

Account Executive Intern 客户执行实习生

Location: Beijing/Shanghai

Key Responsibilities主要职责
•Support in project management: manage and implement project progress; draft timings, prepare decks
广告客户项目支持：管理和执行项目流程；计划排期，客户提案准备等。
•Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself
客户管理：作为客户需求与内部沟通的桥梁，包括回应客户的需求，确保与客户之间开放和有效的沟通，能从挑战中获得成长，直到能独立跟进小型广告客户项目。
•Internal Responsibilities: assist the account director in proper documentation and filing;
内部常规任务：协助客户总监进行相关文件整理

Requirements职位要求
•Creative mindset with eMarketing sense and “out of the box “ thinking
有创新思维的能力
•University graduate in communication / languages / journalism or related discipline
本科在读大学生 （市场营销，语言类，媒体类专业优先）
•True team player who value and believe in effectiveness and efficiency
能够独立完成任务，同时懂得团队合作，注重效率
•Good command of spoken and written Mandarin Chinese and English
中英文听说读写良好
•Speak up, problem solving and multi-tasking
敢说会做，有解决问题的能力
•Good interpersonal and communications skills
良好的人际沟通能力
•Proactive, independent, responsible and detail-oriented
工作主动，独立，有责任心，注重细节
•Work with a SMILE
总能带着微笑开展工作

Copy Intern 文案实习生

Location: Beijing/Shanghai 

Key Responsibilities:
•Develop creative ideas and concepts and presenting them to colleagues.
开发创意理念和文案内容，并呈现给同事们
•Write clear, persuasive, original copy and proofread copy to check spelling and grammar.
撰写清晰，有说服力的原创文案，并进行拼写和语法方面的校对
•Keep up to date with popular culture and trends.
不断吸收流行的文化和潮流

Requirements:
•Degree holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
本科及以上，市场营销，沟通，广告，美术及相关专业优先
•Strong Chinese writing and editing skills across advertising disciplines, as well as good command of spoken and written Mandarin Chinese and English
具有较强的根据广告的要求进行中文文案撰写和编辑的能力，也具有中英文书面和口头沟通能力
•Strong presentation skills and the ability to communicate effectively with the internal team as well as our partners and clients
具有较强的提案能力，以及与内部团队、合作工作和客户有效沟通的能力
•Proactive, independent, responsible, detail-oriented and able to work under pressure
积极、独立、有责任心，注重细节，能在有压力的环境下工作
•Passionate about the creative industry and fast pace environment
对创意领域和快速变化领域有工作热情
•Self-motivated and a good team player, able to work on multiple projects in tight deadlines, independently or under guidance of seniors. 
有自我激励和团队协作的能力，能在严格规定的时间内独立或在指导下完成多个项目

Art Intern 美术实习生

Location: Beijing/Shanghai 

Key Responsibilities:
•Participate in creative development
参与创意开发
•Maintain and enhance the quality of the overall art / design ideas
维护和加强整体美术/设计理念的质量
•Provide excellent design artwork under guidance of senior
在直属领导的指导下提供优秀的设计作品
Requirements:
•Bachelor holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
本科及以上，市场营销，沟通，广告，美术及相关专业优先
•Capable of producing excellent artwork independently from draft mock-up to output-file.
能独立完成从草稿到出街稿件的优秀设计作品
•Proficient in designing software (Photoshop, Illustrator, InDesign, etc). 
精通设计软件（Photoshop, Illustrator, InDesign等）
•Good communications skills, including ability to share creative idea with others.
良好的沟通技巧，包括与其他人分享创意理念
•Good command of spoken and written Mandarin Chinese and English
良好的中英文口头与书面沟通能力
•Passionate about the creative industry and fast pace environment
对创意领域和快速变化领域有工作热情
•Self-motivated and a good team player, able to work on multiple projects in tight deadlines, independently or under guidance of seniors.
有自我激励和团队协作的能力，能在严格规定的时间内独立或在指导下完成多个项目

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate. 
Please send your full resume and expected salary to jobs_sh@serviceplan.com if you want to apply for position at Serviceplan Shanghai and to china-hr@serviceplan.com if you want to apply for position at Serviceplan Beijing.