HONGKONG - Peter Riley, the Founder and Chief Creative Officer of 20:20, one of the UK’s largest digital agencies, is amongst the world’s leading digital creative specialists. He is the winner of over 100 international advertising awards and is a past juror for both the Cannes International Advertising Festival and the British Academy of Film & Television Arts (BAFTAS) Awards.

From Left: Peter Riley, Kitty Wong and Adam O’Conor

Welcoming Riley’s recruitment, Adam O’Conor, Chief Executive Officer of Ogilvy & Mather Hong Kong said: “This is a heavyweight appointment and a major element in our plans for Ogilvy in Hong Kong. The city faces severe challenges if it is to align global creative standards to its role as a world economic hub. As the industry leader, we have a responsibility to nurture creative talent in Hong Kong. We have an established Fellowship Programme, operated in conjunction with local universities, and an unrivalled programme of in-house training. But developing Hong Kong’s creative talent is also about raising the bar. Peter brings a track record of creative leadership and flair that sets the highest possible standard.” Riley will lead a creative team of around 35 people, working on accounts including American Express, SmarTone, IBM, Louis Vuitton and Prudential, as well as new business development. Emphasising the significance of Riley’s appointment for the standing of Hong Kong’s advertising industry, Kitty Wong, Managing Director of OgilvyOne Worldwide Hong Kong commented: “I am delighted that Peter is joining us – it bodes well for the future of Hong Kong’s creative development that we have attracted someone of his calibre. Our clients demand global standards of inspiration, combined with deep local insight to answer real business needs. I am more than confident that under Peter’s creative direction, OgilvyOne will continue to deliver just that.” Riley will take up his new position in June, but he is planning to move to Hong Kong immediately to spend several weeks fact-finding and observing the territory’s creative climate. Commenting on his decision to move to Ogilvy Hong Kong, Peter Riley said: “When I got the call from Ogilvy, I knew the time was right to join at such an exciting moment. Asia is leading the world economically and the next stage of its development is to exploit creativity as a business tool. Ogilvy is supremely well-placed in the region and I’m delighted to be joining forces with such a brilliant team of ambitious people.”