Various sources confirmed that, PepsiCo China (百事中国) recently has decided to award its whole media account to Mindshare(传立媒体) Shanghai, after a review. PepsiCo operates foods & beverages brands such as Pepsi Cola, Mirinda（美年达）, 7-Up（七喜）, Mountain Dew(激浪), Frito-Lay, Doritos(多力多滋), Quaker in mainland China. Incumbent OMD China had chosen not to repitch the lucrative account. An insider told MadisonBoom that, "OMG team led by Greater China Doug Pearce along with NIM Digital had a meeting with PepsiCo China, in this Jan. " But eventually the agency didn't get any positive respond from the latter."So OMG didn't repitch". OMD is PepsiCo's media agency for a long time globally. Mindshare China is not a stranger to Pepsi. The WPP's media flagship has a longtime partnership with Pepsi before 2009, when PepsiCo consolidate its foods & beverages media account into OMD. As said, Mindshare Shanghai has set up the service team to bed the account. PepsiCo China spends estimated 1 billion Yuan per year.