Sources tells MadisonBoom that, Nestle and its sibling Wyeth Nutrition(惠氏营养品) has together called for review for its TV media buying assignments.
As said, Mindshare, ZenithOptimedia and Carat have been invited to compete for the account. Till now, Mindshare Beijing is media AOR of Nestle, as while as Carat Shanghai handled whole media planning and buying for Wyeth Nutrition.
The assignment of Nestle and Wyeth's TV media buying is estimated at more than RMB 700 million Yuan, which has been one of biggest media pitches in mainland this year.
Nestle acquired Wyeth Nutrition from Pfizer Inc by USD$11.85bn in 2012. 
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