Shanghai - OgilvyOne China has hired Lars Bjørge as Digital Lead, OgilvyOne China, effective May 13. Bjørge’s new role further illustrates the agency’s commitment to producing integrated digital work as the mainstay of its marketing campaigns. As Digital Lead, Bjørge will be responsible for further developing OgilvyOne’s digital offering in Shanghai and throughout China. Though his key client in the initial stage will be Unilever, Lars will also play a role in further unifying Ogilvy’s digital offering beyond the boundaries of OgilvyOne to benefit a variety of clients across the Group. “The appointment of Lars to this newly created role is a clear signal of Ogilvy Group’s intent to continuously elevate our digital strategic practice,” said Reitermann. “As the former head of one of the leading digital agencies in Europe in one of the most digitally advanced markets, Lars brings with him a wealth of knowledge and creativity that our clients will be able to experience and benefit from firsthand.” Prior to joining OgilvyOne Shanghai, Bjørge worked in leadership positions at Omnicom agencies in Norway including Proximity BBDO and Tribal DDB. His main focus in these positions was to enhance digital offerings while adding strategy and user experience to the core creative offering. Under Bjørge’s leadership, Tribal DDB won digital campaign of the year and second runner up overall in the Norwegian Digital Marketing Awards, and two Cannes Lion shortlists. Lars Bjørge said, “Though Scandinavia has been at the forefront of Internet and mobile innovations for many years, I am particularly excited to be joining OgilvyOne in China because of the speed and depth with which the digital space is developing here. I am also impressed by the enthusiasm for the medium displayed by Chinese netizens and truly believe that China will soon be leading the way for digital marketing globally. I look forward to working with clients in this exciting market and ensuring that they are the most progressive digital powerhouses and that OgilvyOne is leading the way in strategy, creativity and effectiveness.”