APAC－Graham Kelly has joined Isobar(安索帕) APAC in the newly created role of Regional Executive Creative Director. Based in Singapore and reporting to Jean Lin, CEO of Isobar Asia Pacific, Kelly (pictured) will drive creative excellence across Isobar's 21 offices and 13 markets in the region. In addition to his key role of strengthening the agency's creative offering and ensuring higher creative standards, Kelly will sit on Isobar's regional team, working on key multinational accounts and new business development. "Ideation and trans-media story-telling are important skills that Isobar needs to possess as we navigate through our next phase. Our ambition is clear; to help transform our clients' business with channel-neutral ideas and technology, and Graham's experience, which transcends the traditional and digital world, will allow us to redefine and accelerate our approach to creativity," said Lin. "I've worked with advertising agencies that have made the move into digital, and many have done so in an impressive way, but the opportunity to join an agency that has been digital since its inception is really attractive. I'm also impressed by Isobar's ambition; they're young, hungry and have made huge strides in establishing themselves across the region with an impressive client portfolio," said Kelly. With over twenty years of experience, Kelly has held the title of creative leader at Ogilvy & Mather, BBH, Leo Burnett, TBWA, and Saatchi & Saatchi across Asia. After winning accolades at Cannes Lions, D&AD, Clio, One Show, Effie and Spikes for traditional work, he moved into the digital arena where he also excelled, winning at leading digital shows, including Cannes Cyber Lions, One Show Interactive, and Clio Interactive. His most recent agency role was Regional Creative Director at OgilvyOne India, a position he left six months ago. Prior to joining Isobar, Kelly was the ECD and co-founder of GKIM, a creative/technology start-up. Whilst he will be fully-employed by Isobar, Kelly will remain a shareholder in GKIM, and the day-to-day running will be handled by his partner.