Gucci is bringing its first ever international fashion and accessory television advertising campaign exclusively to CNN this month. The television executions will form part of an integrated drive that will see the luxury brand sponsor a CNN Style 2014 theme week on CNN International, in the network’s ‘CNN NewsCenter’, and ‘Connect the World’ programmes, alongside commercial vignettes, and sponsorship of a special section on CNN.com, http://www.cnn.com/style. The integrated campaign, which will begin this week across Europe, the Middle East, Africa, Asia Pacific and the USA, will also feature online executions running on both CNN.com and CNN Money. Petra Malenicka, VP ad sales Western Europe, CNN International Commercial said: “We are delighted that Gucci has chosen CNN for its first ever fashion and accessory global television advertising campaign. Gucci joins an expanding portfolio of luxury brands across our platforms, underlining the strength of our commercial proposition, which includes a ubiquitous international reach, as well as an upscale audience that perfectly matches its target group.” Robert Triefus, Gucci's Chief Marketing Officer, commented: "This is a strategic opportunity to present our highly successful Bamboo Confidential integrated campaign across platforms and regions through CNN International's unique network in the all-important holiday season month of December. It will be the first time we have used television in this way, and CNN International's reach will ensure that this campaign will be extremely effective and efficient."