金利来(Goldion)近日推出了以“懂得”为主题的2014年度秋冬广告大片。本次广告战役的目标群体是中国年轻的时尚成功人士，品味不仅是全身被奢饰品覆盖，更是对精致生活品质的向往和实现。 而中国的时尚男士们不仅积极表现出他们的品味，也希望可以变得更加懂得享受生活，这也是金利来的品牌精髓所在。此次的广告战役包括户外、店内展示以及互动元素等。 CREDITS: Project Name: 2014 Fall Winter Launch Campaign Creative Agency: TBWA\ Hong Kong Ltd Client: Goldlion (China) Ltd Executive Creative Director: Esther Wong Creative Director: Mike Wu Associate Creative Director: Louis Fung Art Director: Alan Wong Copywriter: Peter So Photographer: KK Fong *Camera: Hassel Blad H3D *Production Company: K2 Studios *Production Company Head Producer: Jo Zhou *Associate Producer(s): Alex Ding Director of Client Services: Florence Kong Senior Account Director:Joanna Wong