Ferrero Rocher’s digital agency SapientNitro has launched a ‘thoughtful’ gifting platform that enables Chinese consumers to personalize Ferrero Rocher’s Christmas gifts. The campaign platform idea “Give with an extra layer of thought” stays true to Ferrero Rocher’s regional positioning of Precious Moments. Consumers will be inspired, enabled and have the luxury of customizing their precious gift via a team of ‘Thoughtful Masters’. The team of Thoughtful Masters is lead by Huang Lei, a prominent Chinese actor and director, who will launch the campaign. Huang Lei, alongside other masters who are specialists in packaging, writing, design and relationship psychology, will help Ferrero Rocher lovers gift from the heart. As well as being able to personalise the Ferrero Rocher bundle pack gift, via a physical and virtual card online, the giver will also be able to share their message from the heart across social channels Wechat and Weibo. Tony Zhang, Marketing Director at Ferrero China says, “SapientNitro is spearheading the Ferrero Rocher spirit of thoughtful gifting. As we continue to celebrate our unique heritage and product, this new campaign will enable our consumers to be inspired beyond our product.” Commenting on the work done to date, Shannon Dix, Director of Global Clients, says, “We’ve been partners with Ferrero Rocher China for a couple of years, and we’re delighted to be able to continue to build the brand and continuously strive on elevating the quality of the work and developing an immersive and holistic connected experience for the brand.” SapientNitro is responsible for the concept, creative development, gift bundle pack development and execution of Ferrero Rocher’s ‘Thoughtful Masters’ campaign, while Carat, Ferrero Rocher’s media and communications agency are responsible for the media partnership alongside iQiyi, a leading video portal in China. The Ferrero Rocher Christmas campaign has just launched across China and will be refreshed for Chinese New year and Valentines Day. http://www.ferrero-rocher.com.cn/XMAS2014/ Credits SapientNitro: Digital Agency Carat: Media Agency iQiyi: Video portal