HONG KONG– American denim brand American Eagle Outfitters have appointed TBWA’s Digital Arts Network (DAN) Hong Kong to lead and expand their social media presence and strategy.

“American Eagle Outfitters are young and fun, with a great adventurous spirit at the heart of the brand. We are thrilled to partner with them to help expand their social presence and guide them to optimal engagement with their target consumers,” said Joanne Lao, Managing Director TBWA\Hong Kong.

“We were very impressed with the experience and passion of the DAN Hong Kong team, and their strategic understanding for both digital and our brand,” commented Linda Tam, Vice President of Brand and Consumer Experience. “We are looking forward to working with them in creating new and engaging digital brand experiences in the region.”