SHANGHAI - Steve Hsia, COO of Wunderman Asia Pacific and CEO of AGENDA Group, relocates to North America to take on a new role in the Wunderman network. Hsia heads to the West coast on July 1st to join the Wunderman Brand Experience division. The Wunderman Brand Experience division is one of four formed last month as part of Wunderman’s global reorganization, designed to align its 20+ agencies and resources acquired over the past 10 years. After successfully integrating AGENDA across Wunderman throughout Asia for the past six years, Hsia’s new role enables him to apply his brand experience prowess more broadly. A true entrepreneur and technology expert, Hsia’s extensive experience from Greater China and Malaysia are strong complements to the North American operation. Stephane Faggianelli, president of Wunderman Asia Pacific said, “Expanding Steve’s role was something we always planned for since we are very keen to transfer expertise across geographies. The global reorganization was the right platform to do this. Steve has been a great partner and leaderin developing our network in Greater China.I have a great admiration for Steve. In North America, I have every confidence Steve will continue to be a positive force for change.” Commenting on the move Hsia says, “AGENDA and Wunderman has been a captivating adventure and has churned great results. I look forward to the exciting new challenges ahead and want to continue the growth streak of our network in North America.” With solid management teams across AGENDA and Wunderman offices in Greater China, no immediate replacement will be announced. A search for a Greater China leader is underway, with the aim to further expand the network in some of the fastest growing markets in the world.