MediaVest(精锐媒体)  is a leading, full-service media specialist agency, offering clients a wide spectrum of communication expertise relating to advertising media selection services. MediaVest, a division of Starcom MediaVest Group (SMG), part of the VivaKi operating system, is a subsidiary of Publicis Groupe, a Paris-based holding company which is the world’s third largest communications group, the world’s second largest media counsel and media buying group, and a global leader in digital and healthcare communications. MediaVest’s sister agencies include Starcom and Spark. Related Info Founded in 1929, Benton & Bowles was the first agency to consolidate media and programming in a single media management organization. Benton & Bowles became DMB&B (D’Arcy, Masius, Benton & Bowles) after a merger in 1986. TeleVest, a subsidiary of DMB&B, was created in late 1993 as the national broadcast operation of the company. Then, in 1999, the media planning division of D’Arcy consolidated with TeleVest to form MediaVest, one of the original unbundled, full-service media service companies.

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