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Aegis Group takes over digital agency Filefix in Japan

2011-07-06 18:19:13
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Tokyo - Aegis Group has agreed to acquire Filefix Co, a full service digital agency in Japan, via its digital unit Isobar(安索帕). Established in 2007, Filefix has rapidly grown its digital presence in Japan, with particularly strong expertise in mobile and cross platform integration.
Filefix has established a solid base of domestic blue-chip clients, including Japan Airlines, Panasonic and Casio and it has gross assets of £0.7m. Aegis Group CEO Jerry Buhlmann said: "We have been working with Filefix in Japan for a number of years now. "Their high quality technical capability, aligned with consistent strategic thinking, gives clients a real point of difference in connecting with their consumers in the digital space." Aegis Media, Asia Pacific, CEO Nick Waters(pictured), added: "Japan is the most digitally advanced market in the world and this acquisition puts Isobar at the forefront of developments in the market, and across the region. "In addition to increasing our presence in Japan this will further enhance the global agency's leadership position."

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