BEIJING- Aegis Group(安吉斯集团) announced it has entered into a majority stake joint venture with Chinese technology and digital marketing company, Beijing Adsit Technology Co., Ltd ("Adsit"). The JV will be known as iProspect China. Upon establishment of the joint venture, iProspect China’s gross assets will be RMB 30 million (£3.0 million). By integrating all of the performance marketing capabilities of Adsit into Aegis Media’s existing iProspect network, Aegis Media China will accelerate its place in the fast-growing digital performance marketing segment. With a team of 60 and offices in Shanghai and Beijing, the combined assets of the two companies will ensure that iProspect China strengthens its position in the Chinese market. Adsit will provide access to its e-commerce platform, its data pool, plus key people, enabling iProspect China to become a fully integrated, digital performance marketing agency. Services will include search, display performance and ecommerce specialisation in order to service the fastest growing sector of marketing in China, as well as the existing Aegis Media client base. Cindy Xue(薛雯漪), currently COO of Adsit, will be appointed CEO iProspect China, ensuring that the excellence Adsit displays through technology platforms and eCommerce marketing will permeate throughout iProspect China. Nick Waters, CEO Aegis Media Asia Pacific said, "The combination of scale in both search and digital performance marketing will place iProspect China in a strong position and well ahead of our peer group of multinational competitors who have not yet addressed the explosive growth of ecommerce in the market." George Tuan, CEO Adsit Media added, "We strongly believe that iProspect China, powered by our technology, will drive high quality data and performance services for our clients and bring more precision to digital communication in China. Adsit is very excited to partner with Aegis which is the leading global marketing and communication group to bring together local technology solutions and international marketing communications."