父亲节

ADK and Dentsu to establish a JV in digital business domain

2011-07-11 21:43:32
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老冤家ADK(旭通)和电通(Dentsu)于上周宣布将合资建立一家互动营销机构,以便在互动营销进行协作。虽然新公司的一些细节尚未完全讨论完毕,但应该在2011财年内完成。当然双方各自的竞争立场不变,目前看来协作的部分更多在于一些调研和辅助性的工作。旭通和电通的合作将有助于共同进一步探讨未来的互动营销商业模式。当然,也是希望能够加强各自的互动营销的技能和效率。

ASATSU-DK Inc. (ADK) recently has concluded a basic agreement with Dentsu Digital Holdings(DDH)and Dentsu Inc.  to establish a joint venture between ADK and DDH for the purpose of collaboration in the digital business domain. In accordance with the terms of the agreement, the three parties will henceforth hold discussions to determine the particulars required to establish the new company and start operations within fiscal 2011. Through the establishment of this new joint venture, ADK aims to realize enhanced operational functionality and efficiency in its digital business domain, while ADK and DDH plan to conduct research in order to develop next-generation business models. Since Dentsu and ADK will maintain and strengthen their respective client services functions to promote digital business, their current competitive relationship will continue into the future. Profile of the new company Company Name: To be determined Location: To be determined Start of Operations: Within fiscal 2011 (tentative) Executives: The Representative Director will be dispatched by ADK Capital: To be determined Shareholding Ratio: ADK: 51%, DDH: 49% (tentative)
Tags: ADK DDH Dentsu

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