亚太 - 麦肯世界集团日前从DDB 挖来 Patrick Rona担任亚太区首席数字官，负责加强集团在该市场的互动营销能力，同时为区域客户管理执行创新性的营销项目。 在互动营销领域拥有15年从业经验的 Rona 此前在DDB集团担任亚太区首席数字官兼Tribal DDB亚太区总裁。更早前在伦敦，他在DDB EMEA区担任区域首席数字官/Tribal DDB EMEA区总裁。 Charles Cadell, president McCann Worldgroup Asia Pacific said: "Deepening our digital capabilities continues to be a strategic imperative for us. Digital constantly evolves, to remain competitive, we must keep pace to ensure we are providing our clients with richer, innovative solutions that ignite new opportunities in order to engage and interact with consumers to build relationships and revenue growth." "Since moving to Asia three years ago, I've watched McCann's business and creative growth with great admiration," said Rona. "I can't wait to start working with Charles and the rest of the team to help accelerate this growth and to continue elevate our digital offering across the region."